2025 hottest toys for kids: 20 top picks

Labubu

The Labubu craze caused many places to be sold out this year, as teens everywhere added the quirky characters to their backpacks, but Pop Mart is restocking them in anticipation of holiday demand. The Monsters Big Into Energy series vinyl plush pendants come in six versions, and you won’t know which one you've gotten until you open the box. For ages 14+, $27.99 each from Pop Mart.

Bluey Adventure Plus

For kids who can't get enough of Bluey, the new five-piece Bluey Adventure Plus set offers Bluey and Bingo plushes, a Chatterbox squeaker and a Floppy Bunny crinkle, all stored in the Bluey family car. For ages birth+; $38.99 from Gund.

DJ Furby Rainbow

The ever-popular Furby line gets a new form with DJ Furby Rainbow. The same familiar face is matched with a long, slinky, huggable body. Plays music, leads games and tells jokes. For ages 6+; $69.99 by Hasbro.

'Wicked' Care Bears

Huggable plush Care Bears have gotten a "Wicked: For Good" makeover, with Glinda as the Good Luck Bear and Elphaba as the Grumpy Bear, ($29.99 each), as well as the Wicked Tin Man, Funshine Bear as the Scarecrow and Tenderheart Bear as the Lion; $12.99 each.

Pickleball baby set

It's never too early for Pickleball! Baby can get in on the action with the Mini Me Moments Let's Play Pickleball set. It includes a paddle, a ball and a water bottle. For ages 3 months and up, $10.79 by Mattel.

'Wicked' Tonies

The newest addition to the Tonies options is the Wicked Tonie, which focuses on the “Wicked: Part One” movie story and tunes. For ages 7+, $19.99 from Tonies.

Gui-Gui

Slime reaches the next level with Gui-Gui – pronounced "goo-ey goo-ey." Kids “beautify” their slime with sparkle and accessories with included charms and beads. For ages 6+; $9.99 for single pack or $19.99 for double by Moose Toys.

Tacta

Think of this game as a new twist on Dominos. Players try to cover each other's game cards with matching shapes, creating an expanding grid. For ages 7 and older; $14.99 by The Op Games.  

Squishmallows perfume

Squishmallows is branching out into perfume. Choose from Pink Possibilities, Whisked Away or Moonlight Mist; $38 for 1 ounce, $58 for 3 ounces. Can't decide which to choose? Try the three-piece set for $40. For children, tweens and teens, all exclusively sold at Ulta.

Primal Hatch Interactive Hatching Dino Action Figure

Hatching toys have been popular for years, and this egg hatches a dinosaur. The Primal Hatch T-Rex lets kids train it to be a friend or a predator. For ages 5+, $64.99 from Target.

The Ms. Rachel Big Feelings Speak & Sing Doll

The Ms. Rachel Big Feelings Speak & Sing Doll is touch activated, so little ones can make her talk and sign themselves. Two AA batteries included. For ages 6 months to 3 years, $32.99 at spinmaster.com.

'KPop Demon Hunters' Monopoly

"KPop Demon Hunters" is this year's movie hit for kids, so toys are beginning to incorporate the characters. Monopoly Deal is a card game that's played in about 15 minutes with two to five players. For ages 8+; $12.99 by Hasbro.

FurReal cow

New to the FurReal line is Maggie, the Feed & Follow Cow. She walks, she moos and she drinks from a bottle. For ages 4+, $44.99 by Just Play.

'Elf on the Shelf' book

The woman behind Elf on The Shelf is out with a new, middle-grade novel. Young Nicholas is the hero of this story about — what else? — a battle between good and evil in the land of One True North, home of magical elves. By Chanda A. Bell, for ages 8 to 12; $12.99.

Match 'N Sniff

Here's a new twist on an old favorite — a matching game that requires your noses! Match 'N Sniff has players scratch tokens, match ingredients and race to compete "recipes." Smells range from doughnuts to garbage. For ages 5+; $16.99 by Schylling.

AI Stickerbox

Kids love stickers, and this toy lets them use voice-powered AI to create their own design they can then color. For instance, they say “a cupcake with sunglasses” or “a skateboarding dinosaur” and the Stickerbox makes it happen. $99 at https://stickerbox.com/

Get Ready With Me Beauty Studio

"Get Ready With Me" videos are front and center on social media, and this set lets children get in on the trend. The GenMe Get Ready With Me Beauty Studio comes with a pink headband to hold back hair, five brushes, six shades of eyeshadow, blush and lip gloss. For ages 6+; $24.99 by Horizon Group USA.

'My Little Pony' trading cards

The My Little Pony universe has expanded to include collectible trading cars. The Friendship Eternal Cards Moon Edition packets come with eight cards each. For ages 8+, $3.99 per pack from https://www.kayouofficial.com.

Bella Velio Balance Bike

Before babies can even walk, they can be riding on the Bella Velio Balance Bike. It grows with them from ages 10 to 24 months, and it comes with an optional parental control bar. $229 from Early Rider.

Ms. Rachel Spin Along Learning Wheel

Ms. Rachel narrates the Ms. Rachel Spin Along Learning Wheel, which helps with fine motor skills when children turn the wheel. Two AA batteries included. For ages 1+, $32.99 from Spinmaster.