Doug Moe, the rumpled, irreverent coach of the high-scoring Denver Nuggets, dies at 87

DENVER — Doug Moe, an ABA original who gained fame over a rumpled, irreverent and sometimes R-rated decade as coach of the Denver Nuggets in the 1980s, died Tuesday. He was 87.

Moe’s son, David, notified several of the coach’s friends that his father had died after a long bout with cancer, Ron Zappolo, a longtime Denver TV personality and good friend of Moe’s, told The Associated Press.

The Nuggets, in a social media post, called Moe “a one-of-a-kind leader and person who spearheaded one of the most successful and exciting decades in Nuggets history.”

Moe went 628-529 over 15 seasons as a head coach, including stints with the San Antonio Spurs and Philadelphia 76ers. He never won a title — his most memorable run coming in 1985 when his best Denver team fell to the Los Angeles Lakers in the Western Conference finals. He was the NBA Coach of the Year in 1988.

More than for wins and losses, Moe will be remembered for his motion offense and for the equally entertaining shows he put on while prowling the bench during his coaching days.

His Denver teams led the league in scoring over five straight seasons in the early ‘80s, and he rarely ran a set play.

He called the people he liked the most “stiffs,” (or worse) and used more colorful language to drive points home to some of his favorite foils — Kiki VanDeWeghe, Danny Schayes and Bill Hanzlik stood out.

The coach stalked the sidelines in one of his well-worn sports coats, usually without a tie (he had a small stash of “emergency suits” in his closet for bigger events), his hair a mess and his overtaxed voice barely at a croak by the end of most games.

The Nuggets bench, along with the 10 rows behind it, was no place for children, but within hours, Moe would be at the bar or coffee shop hanging with many of those same players he’d excoriated, often himself wondering where that foul-mouthed man on the sideline had come from.

“Sometimes I think I have a Jekyll-and-Hyde personality. I clown around a lot before and after a game, but once a game starts, my emotions just take over,” Moe said in a 1983 interview with The New York Times.

Years before John Elway arrived, Moe was Denver's biggest sports personality. Zappolo, the sportscaster, said there was a sweet teddy bear behind the game-day bluster.

“I don’t know if there’s ever been a more important sports figure in Denver, not only because of how successful he was, but how colorful he was and how kind he was,” Zappolo said. “There are a lot of people walking around today who feel like they were Doug’s best friend.”

A legend in Brooklyn and North Carolina before a pro career in the ABA

Douglas Edwin Moe was born Sept. 21, 1938, in Brooklyn, New York. As a teen he became well-known in New York basketball circles, where he would sometimes head to gyms using fake names to play on teams he wouldn’t otherwise be eligible for.

He paired with good friend Larry Brown at North Carolina, where as a 6-foot-5 small forward he twice earned All-America honors. But Moe’s college career was terminated early because of a point-shaving scandal for which he received $75 to fly to a meeting; he refused to throw games.

After a few years in Europe, Moe again became a package deal with Brown, as they winded their way through the new and fledgling ABA. Moe was a three-time All-Star over a five-year career that ended early because of his perpetually ailing knees.

His playing days done, he teamed again with Brown, working as his assistant with the Carolina Cougars, and then with the Nuggets toward the end of the franchise’s ABA days.

Moe insisted he never wanted a head coaching job — didn’t want to work that hard — but Brown coaxed him into taking a job in San Antonio. With the help of George Gervin, Moe won the division twice and made one conference final in four seasons with the Spurs.

Moe’s next stop was Denver, where he took over after another of his Carolina buddies, Donnie Walsh, got fired in 1980. The ensuing 10 seasons marked a golden era for the Nuggets, who played in rainbow uniforms and rewrote record books but never climbed out from the shadows of the Lakers and Celtics dynasties of the era.

Moe coached the top-scoring duo in NBA history and in its highest-scoring game

Alex English and VanDeWeghe finished 1-2 in scoring in the 1982-83 season, a feat no teammates have accomplished since. The Nuggets lost a 186-184 game to the Pistons in 1983 that remains the highest-scoring game in NBA history. Moe won 432 games with the Nuggets, and the franchise retired that number, with Moe’s name attached.

It took more than 30 years after Moe retired and moved back to San Antonio for the Nuggets to break through and become NBA champions.

Oddly enough, one of Moe’s most colorful coaching coups came at the expense of the Nuggets on the last day of the 1977-78 season when he was with the Spurs. In an early game, Denver, coached by Brown at the time, fed David Thompson on the way to a 73-point outburst against Detroit that briefly put him ahead of Gervin in a neck-and-neck battle for the scoring title.

So, that night, Moe told the Spurs to get out of “Ice’s” way. Gervin scored 63 against the Jazz to win the title by .07.

Moe’s coaching peak, however, came with the Nuggets, where his teams got considerably better when Fat Lever and Calvin Natt came via a trade in 1984. But both were injured during that 1985 conference final against the Lakers. The Nuggets dropped the last three games in a 4-1 series loss, and Moe never got closer.

Though the focus of the Nuggets was offense, Moe spent ample time preaching defense — insisting it, not the team’s scoring ability, would make the difference between winning and losing.

Once, incensed at the lack of effort during a blowout loss at Portland, he commanded his team to stop trying on defense and to let the Blazers make layups at will over the final minutes to set the franchise scoring record for a single game. That earned him a fine and suspension, only weeks after he was fined for throwing water on an official.

For the most part, though, Moe made a career out of not taking himself too seriously — a wryly wrinkled counterbalance to the slicked-down Pat Riley and the Laker Showtime teams that dominated the NBA’s Western Conference over the decade.

Moe even punctuated one of his lowest moments — his firing by the Nuggets in 1990 — by wearing a Hawaiian shirt and popping open champagne at the news conference while his wife, whom he called “Big Jane,” looked on. A day to celebrate, he insisted, because he would now be getting paid to do nothing.

Moe finished his head coaching career with an unsuccessful stint in Philadelphia that lasted less than a season before returning to Denver in supporting roles, including a return to the bench as George Karl’s assistant.

“Because I’m stupid, or something like that,” Moe said when asked to explain why he was coaching again.

Far from it.

And despite his insistence that he did little more than throw a ball out there, there was a well-honed, much-practiced method behind what looked like the madness of his always-in-overdrive passing game.

“There will never be another sports figure like Doug Moe,” Zappolo said. “He really was one of a kind.”